Valtra

**1. Company Overview:**
– Valtra Inc. is a subsidiary of AGCO Corporation.
– AGCO is the world’s third largest agricultural equipment manufacturer.
– AGCO owns brands like Massey Ferguson, Fendt, Challenger, and GSI.
– AGCO is listed on the New York Stock Exchange.
– AGCO’s headquarters are in Duluth, Georgia, with an EAME head office in Neuhausen, Switzerland.

**2. History and Expansion:**
– Valtra’s roots trace back to the Finnish State Rifle Factory founded in 1928.
– Valmet, the predecessor of Valtra, started tractor production in 1951.
– Valmet acquired Volvo BM’s tractor operations in 1979.
– Valtra manufactures around 20,000 tractors annually.
– Valmet had factories in Portugal in the 1960s and 1990s.

**3. Technological Innovations:**
– Valmet/Valtra introduced innovations that became industry standards.
– Valmet/Valtra tractors have been suitable for forest work since the 1940s.
– Valmet introduced the first synchronised gearbox in the tractor industry in 1965.
– Valmet introduced the world’s first turbocharged four-cylinder tractor in 1969.
– Valtra introduced the stepless Direct transmission in 2008.

**4. Customization and Awards:**
– Valtra allows customers to tailor tractors to specific needs since the early 1990s.
– Valtra is the only manufacturer to produce tractors based on individual customer orders only.
– The Unlimited Studio was introduced in 2013 for further customization.
– Fourth-generation N and T Series tractors won several international awards in 2015 and 2016.
– Valtra has won awards like Machine of the Year and Tractor of the Year for Best Design.

**5. Market Position and Recognition:**
– Valmet/Valtra has been the most popular tractor brand in Finland since the early 1970s.
– Valmet/Valtra is the most popular tractor brand in Scandinavia.
– Valmet/Valtra is the second or third most popular tractor brand in Brazil and South America.
– Valtra tractors are sold in around 75 countries worldwide.
– Valtra has received recognition and awards like the Red Dot Award for Product Design and a brand audit by Jyväskylä University.