Fiat Tractors

**1. History and Origins:**
– Fiat Trattori started in 1918 with the launch of the first tractor, Fiat 702, with 30 horsepower.
– Variants like 702A, B, and BN, and 703B and 703BN followed.
– Fiat launched the first European crawler tractor, Fiat 700C, in 1932.
– Fiat’s first crawler tractor, Fiat 702C, was produced until 1950 with 4,000 units.
– Fiat took over Società Anonima Officine Meccaniche (OM) in 1933.
– In 1939, Fiat launched the first mass-produced tractor, the Fiat 40 Boghetto.

**2. Postwar Years and Expansion:**
– In 1951, Fiat launched Fiat 25R, entering the European agricultural market.
– Fiat 60 crawler tractor replaced Fiat 50 models in 1956.
– Fiat’s tractor output surpassed 100,000 units by 1957.
– Diamante series in 1962 consolidated Fiat’s position in Europe.
– In 1967, Nastro d’Oro series brought lasting success at the European level.
– Fiat Trattori acquired 20% of Laverda S.p.A. in 1975.
– Fiat imported low-cost models produced in Argentina in the late 1970s and early 1980s.
– Fiat took over Laverda S.p.A. in 1981.
– Fiat’s tractor output exceeded 1,200,000 in 1977.

**3. Alliance and Brand Consolidation:**
– Fiat formed an alliance with Hitachi in the mid-1990s for construction equipment.
– Fiat-Allis was created in 1974 in partnership with American Allis-Chalmers.
– Fiat-Allis continued to sell under its brand in Latin America.
– FiatAgri took over Ford-New Holland in 1993.
– Holding company changed name to NHGEOTECH in 1993.
– FiatAgri and Ford-New Holland brands phased out in 1999.
– New Holland brand emerged while maintaining the heritage of FiatAgri, Ford-New Holland, and New Holland brands.

**4. Future Developments and Product Line Evolution:**
– Fiat targeted the European market in the 1960s with various tractor models.
– Fiat established itself as a leading constructor of crawler tractors by the 1950s.
– Winner series was launched in 1990/91.
– Introduction of G models for large fields.
– M Series introduced with multiple models.
– G series collaboration with Versatile.

**5. Transition and Product Line Evolution:**
– Fiat Trattori became FIATGEOTECH.
– FiatAgri launched the historic 90 Series in 1984 with medium-low and high-powered models.
– FiatAgri took over Braud in 1984 and shifted tractor production to Jesi in 1986.
– FiatAgri produced forage machinery and grape harvesters.
– FiatAgri changed livery to burgundy.