Case Corporation

**Founding and History**:
– Founded by Jerome I. Case in 1842 as the J. I. Case Threshing Machine Company.
– Moved the business to Racine, Wisconsin in 1843.
– Introduced an eagle logo in 1865 based on Old Abe.
– Expanded to South America in 1890 and to the Russian market by 1899.
– Legacy continued through CNH brands Case CE and Case IH.

**Competition and Innovation**:
– Won first place at the 1878 Paris Exposition for thresher.
– Engaged in Harvester Wars with McCormick after the Great Chicago Fire in 1871.
– Introduced steam engines and gas tractors in the late 19th and early 20th centuries.
– Developed a wide range of agricultural products including threshers, binders, and plows.

**Mergers and Modernization**:
– Merged with New Holland Agriculture in 1999 to form CNH Global.
– Acquired American Tractor Corporation in 1957 and British tractor builder David Brown Ltd. in 1972.
– Acquired Colt Garden Tractors in 1964, introducing hydraulic propulsion technology.
– Acquired assets of International Harvester in 1984 through parent company Tenneco.

**Global Expansion**:
– Expanded to Australia, Mexico, Sweden, and other countries by 1929.
– Acquired Austrian tractor builder Steyr Tractor in 1996.
– Went through globalization for 31 years, becoming well-known in agricultural markets worldwide.
– Merged with New Holland N.V. in 1999 to become CNH Industrial.

**Product Development and Milestones**:
– Produced automobiles like the Case Jay-Eye-See Brougham and Case Touring-Y from 1911-1925/1927.
– Produced shells, airplane parts, and military equipment during World War II.
– Introduced the first self-propelled combine and cotton picker in 1942.
– Produced the first crawler tractor in 1929 and the 100,000th thresher machine in 1923.