Prentice Hall

– History:
– Founded on October 13, 1913, by Charles Gerstenberg and Richard Ettinger.
– Initially styled as Prentice-Hall.
– Became known for publishing trade books, textbooks, information services, and professional books.
– Acquired Deltak in 1979.
– Acquired by Gulf+Western in 1984 and became part of Simon & Schuster.

– Personal Computer History:
– Reston Publishing, a Prentice Hall subsidiary, was a pioneer in technical-book publishing for microcomputers.
– Addressed non-technical users with “Computer Anatomy for Beginners” and catered to programmers.
– Played a significant role in the first generation of microcomputer users.

– See Also:
– Prentice Hall International Series in Computer Science.

– References:
– Revenues of $390.6 million in a year.
– Largest college textbook publisher in the U.S.
– Second-largest producer of loose-leaf information services on taxation and regulation.
– One of the largest publishers of professional books.
– One of the dozen largest publishers of elementary and secondary school textbooks.

– Trademarks:
– Trademarks for Prentice-Hall were transferred to Savvas Learning Company.
– Registration numbers 1332044 and 1375654.
– Trademark of Savvas Learning Company LLC.